4 Tips To Optimise Your Video Marketing Strategy 2022

Video has become a vital part of marketing for businesses and video marketing, when done right, is an invaluable asset to any business. It's a way to connect to customers, build awareness and increase sales, simply by demonstrating how your product works, or even just showing footage of your workplace and the people who work there. But in the sea of videos out there, it can be hard to stand out. To reach its full potential, it's important to have a clear plan and corresponding goals for your video marketing strategy. Here are some tips to help you get the most out of your videos.

Know your audience

It's easy to get lost in the world of video marketing and throwing your hat into every ring just because the option is there. Unfortunately, that strategy is unlikely to give you the results you're looking for. For maximum effectiveness, it's important to have a good understanding of what kind of content your audience would want to see before determining the type of content you create. At the same time, you’ll want to think about what kind of video resonates with your brand's unique personality, what you would like to accomplish with your videos and how they fit into your overall marketing strategy.

Choose the right platform

There are many different channels to choose from when it comes to marketing your products or company, but not all of them will be a good fit. Finding the right platform is critical because if you don't pick one that works, it doesn't matter how great your videos are. When deciding which platform to use, consider which one best fits your product or service. You would also want to take into consideration the type of content that will be posted - for example, some platforms are better suited for short videos than others. At the same time, including an on-site video player on your website is always recommended because it allows viewers to stay on your website, which in turn increases your chances of conversion or sales.

Make use of metrics and analytics

As you produce more and more videos, it becomes increasingly important to know how your content is doing. This is where analytics tools like Google Analytics can come in handy. These tools tell you things like how many people are watching your videos, which ones are performing the best and which ones are falling flat. You can also use these analytics tools to see what platforms your viewers are coming from. Are all of your views happening on YouTube? Or, are you getting new viewers from embedding your videos on your website or blog? Knowing where to focus your attention is key to creating a social media strategy that works for your business.

Make it SEO 

Video marketing success largely depends on the view count that your video receives and SEO plays a big factor here. The act of optimising your online videos for search engines can be time-consuming, but it’s worth it if you want to make sure people find your videos when they search on Google and other search engines. Consider the title and description of your video. Keywords matter because they’re how people search for things on the internet and including keywords in your video boosts your chances of ranking high in search engines. Likewise, optimising your video for other platforms like YouTube, Facebook, etc., also helps it to rank better on each of those channels.

Conclusion 

Video is one of the best ways to communicate your brand story. You can use it to connect with your audience, position yourself as an industry leader, and create online marketing campaigns that bring in new customers. But as you can imagine, there are a lot of ways to get it wrong. If you don't have a plan for how your video is going to achieve your desired outcome, you’re not likely to achieve the results you want. Crio Collective is a creative video production agency and professional photoshoot studio in Singapore with extensive experience in turning ideas into powerful visuals. Our team of filmmakers love helping people create visual content that is perfectly tailored to their specific needs and objectives. To find out how we can help you, talk to us today!