4 Ways To Create A Successful Corporate Video For Your Brand

It can be challenging, both time-consuming and daunting, to produce a corporate video for a brand, especially if you do not have the necessary experience, space, and equipment to do so. Nevertheless, with the right measure and tips, you can achieve a smooth and successful process.

First of all, the key factor many creative video production agencies  take into consideration is the general attention span of a human. Some might say that the initial 5 to 10 seconds is key and that you have to grab their attention in those few seconds, or they will not watch the rest of your video.

Hence, it just reiterates the importance of quality video content and how it affects all of your targeted audience to watch the entire corporate video. Here are 4 ways to help you create a successful corporate video for your brand!

1. Be aware of the people you are dealing with

It is imperative that you put yourself in your audience’s shoes, being aware of the people you are dealing with. Not doing so results in the misdirection of your corporate video – you are not targeting the right audience.

While trying to cast your net and appealing to as many people as possible may work for larger brands, it is not a reliable solution for smaller brands who might not enjoy extensive reach. Doing so might engage the general public, but if all they do is watch the initial seconds of the video and do not resonate with it, no action is taken, and your desired results cannot be achieved.

So, rather than being vague, be specific about your brand’s plans for your target audience in the corporate video. Customised every message that is incorporated in the video to meet the audiences’ needs.

2. Show your services or products rather than talk about it

Have you heard of the saying, “A picture is worth a thousand words”? While words are able to deliver your brand’s message and values easily, it does not help in distinguishing your brand from the competition. Standing out from the competition means creating content that is immediately different from others. 

Your targeted customers are more than likely to be convinced by your services and products if they see how it works. Your corporate videos can incorporate a visual experience of how your services or products can benefit your customers.

A corporate video is a marketing route you can consider. Instead of hard-selling your services or products, why not create a story angle that centres around what you are selling or promoting?

3. Engage professionals

We can never emphasise this enough. If you want quality video productions, you need to engage professionals who have been in this line of business for a long time. As straightforward as it may be, many small to mid-level brands fail in their video marketing because of their lack of experience. Working with a video production agency allows you to achieve the corporate video direction you envision. Through discussing various components that go into the corporate video, such as setting, choice of casts, and colour palettes, a professional team can help you right down to the tiniest detail.

Even something as straightforward as audio is crucial for a quality corporate video. Voice-overs can affect the final product instantly. With an experienced team like Crio Collective, we bring your vision to life from pre- to post-production, ensuring that every step to a successful corporate video is covered adequately.

4. Create a relatable video content 

Only you know your brand started. Relate this to your audience by creating a story that communicates your brand’s purpose, history, or goal. It can be as simple as featuring selected staff from various teams on the corporate video. Or perhaps, you want to level up your production value by offering an attractive prize. 

For example, GoPro’s million-dollar challenge award enables their users to capture a cinematically engaging video on their products and submit it to them. The winning creators will have their videos featured in an official GoPro corporate video that showcases their first-hand experiences. It is a highly relatable corporate video that attracted new customers while building up their existing relationships with current users.

Conclusion

A quality corporate video takes time and resources to develop. If you do not have the necessary experience to do so successfully, engaging a professional video production agency is the way to go. This is where Crio Collective steps in.

We are a production agency in Singapore  that provides services such as video production, professional photoshoot studio  services, and also studio rentals. As a one-stop visual content solution, we ensure that no two works we create are similar, providing solutions that execute ideas, tell stories, and convey your brand’s visions and missions in the best way possible. Contact us today to get started on your creative journey!