5 Reasons Why You Should Have A Corporate Video Filmed

The rise of video content in the past decade has been likely the most significant transformation in Internet technology. From user-generated content shot on mobile devices to large commercial productions, we can find videos everywhere. With the constant advancement in technologies, improved bandwidth for downloads and uploads, as well as access to better video software and equipment, will only keep such a trend forward.

According to studies conducted by WebDAM, a digital asset management platform for businesses, it is found that “visual IQ” is increasing rapidly as human behaviour processes and makes sense of the various mode of communication. 

Recent studies have shown that over 85 per cent of internet users watch online videos, with the average person spending approximately 100 minutes on such content. Hence, brands and businesses need to see that corporate video is a key component of marketing campaigns and that it is the most effective method to engage their customers.

Here are five reasons why you should invest in getting a corporate video filmed.

1. Your content can be repurposed

From a practical point of view, video has significant repurposing capabilities that cannot be found in other media forms. From interviews to artistic narratives, everything begins with a source video. The possibilities for repurposing are endless. Bonus content, such as behind-the-scenes footage, can be released to engage the viewers further. Source footage can be tweaked to fit promotional snippets for marketing purposes. You can even cut and combine several micro-videos together for social media platforms to promote your brand. All in all, video is highly versatile and can be repurposed endlessly.

2. Videos appeal to the emotions 

There are many ways to create a corporate video. Videos, compared to other media forms, are unmatchable in terms of immediate emotional impact. Hence, why a well-curated 30 seconds commercial can send an individual sobbing away or encouraging them to purchase a product. The combination of storytelling, audio, and visuals creates an engaging and captivating experience that appeals to our raw emotions. If you are looking to build loyalty and long-term appeal to your brand, then you need to recognise the ability to interact with consumers through such a medium.

3. Videos get longer engagement time

If you are looking to attract potential and current consumers to your brand, videos are the way to go. Videos are one of the best mediums to engage viewers. To keep them engaged for a longer time, brands should invest in high-quality content technology and providers. It is a key strategy for turning a casual viewer into a loyal brand supporter.

4. Videos can boost marketing and branding efforts

Because videos are such engaging mediums, they can serve as both a focal point and a catalyst for marketing and branding efforts. Due to videos’ narrative and storytelling capabilities, the identity, voice, text, and images can be utilised to address branding efforts. When brought together in the form of a video, it can be used to boost marketing campaigns.

5. Videos can be embedded 

Embedding videos in social media posts is now a must-have feature if you are looking to provide useful content. This starts an organic content syndication process that can be found on websites, social media profiles, and blogs. This content syndication process can be achieved via viewer involvement, resulting in the doubling of purpose for the brand: First, create quality content, then engage your viewers across various social media platforms to boost content syndication, and finally, achieve a point where the video becomes viral and becomes self-sustaining.

Conclusion 

If you are a marketer, a business, or a brand looking to stay ahead of the competition and increase customer-business interaction and engagement, then all results are in favour of investing in having a corporate video filmed. If you are looking to develop interesting and high-quality corporate video content that can propel your marketing campaign forward significantly, then look no further than Crio Collective.

We are a creative production company in Singapore that has been in the industry for many years, helping many brands and businesses achieve visual success. Additionally, we too also offer cheap photography studio rental  for individuals and businesses who needs a space to shoot in. For more information, head over to https://www.crio-collective.com/ to discover for yourself today!