Ways To Take Product Photography In A Studio Like A Pro
Products are an essential part of the selling process, whether in print or on digital media. They need to be presented in an attractive manner that entices users to buy them and this is where product photography comes in handy. It helps you to reach a broader audience and sell more products online exuding maximum impact. To help you take your product photography game to the next level, we've compiled quick and easy ways for you to create beautiful, studio-style product photography shots and elevate your photography skills without requiring lots of time or money.
Make sure you have a suitable backdrop
One of the most common mistakes people make when taking product photos is not setting up their background properly. This can be as simple as not paying attention to what’s behind your products or placing them too close to walls or objects that might distract from their beauty. The goal of any photo is to showcase its subject while keeping distractions out of view. A clean and clear backdrop is therefore optimal; if you notice that something else keeps drawing attention away from what you want people to see, move it out of the way so there’s nothing competing with your subject. Or adjust where you place it so that it works with other elements in the shot.
Lighting choices can make a world of a difference
The list of creative decisions you can make when it comes to lighting is endless, and it really depends on the story you’re trying to tell or the mood you want to evoke in your shot. Similarly, there are tons of equipment and gear that can aid you in your process. From modifiers to reflectors and soft boxes, making use of diffused light can lighten up shadows and create a softer look, essentially working like a beauty filter. On the other hand, lighting with high contrast will help to create a dramatic mood, but at the same time, you do not want the majority of your subject to be hidden in shadows. The key to good lighting is really in the balance.
Get the right camera settings
One of the most important aspects of taking product photography is the camera settings. The first thing you need to do is take a look at your camera’s manual and figure out what kind of lens you are using. The second step is to check the ISO setting on your camera and set it as low as possible without compromising on the quality of your photos. This will help in reducing unwanted reflections and graininess in your photos. You should also consider using an external flash or studio strobe to add some extra light to your photos if they seem too dark or dull due to poor lighting conditions.
Make magic with editing
As they say, fix it in post. More often than not, you will have to edit your images before uploading them on social media or selling them online. This is an art in itself and not everyone has the skills to do it right. But if you know how to do it, you can use any software like Photoshop or Lightroom to make your photos that much more special. Modern editing can do wonders to your photos including changing the background, removing unwanted objects from the frame, colour grading and so on. You can bring out the best in your product photos by editing them a bit before publishing them.
Conclusion
Product photos are a reflection of your business, so it is important for them to look professional. These are just some of the insider tips to how professional photographers have been able to create crisp and beautiful product photos, which you can incorporate in your shoots to make sure your photos look great. Just like taking good portrait photos, it takes time and patience to get it right, but with a little practice and time to plan and prepare, you'll be able to take product photography like a pro and sell more products.
Crio Collective is a creative video production agency in Singapore and we offer various services like video production as well as photoshoot studio for rent to help you achieve the quality images you desire. With our own in-house team of experienced professionals, we can help you achieve your vision and bring your ideas to life from pre-production to post-production. Chat with us today to find out more!