What is Video Marketing And Why Does My Business Need It?
It’s hard to imagine a world without social media or how big platforms like Instagram, Tik Tok, and YouTube have become in our lives. Consumers are constantly searching for the best products and services through search engines and social media, with video marketing evolving into the engagement tool of choice to help businesses grow and thrive in today’s digital market.
Like anything else, if you want to stand out from your competition, you need to be doing things differently. Video marketing is the secret weapon for businesses trying to get ahead in their game, and is critical for any business looking to grow their brand and spread the word about what they do. Here are some ways in which your business would benefit from incorporating it into your digital marketing strategy.
It’s easy to digest
Videos can be easier to follow than text and helps people understand things faster, especially when you’re being bombarded each day by textual information online. It’s a versatile format that makes it easy to get your message out there, and if we think in terms of practicality, a short video is all it takes to explain the ins-and-outs of your brand. In this day and age, most consumers are busy, and no one wants to sit through more than a few seconds of unnecessary information. In short, they are a great way to capture your audience's attention and appeal to their interest in what you have to say.
Video gives your brand context
When it comes to telling stories, there’s something about seeing faces and hearing people speak that communicates more effectively than perhaps any other medium. Psychologically speaking, seeing someone face-to-face makes us more likely to trust them and humanising your brand means making it relatable. Whether you’re trying to evoke a feeling or vision, videos are a great way of achieving this and gives people a chance to connect on a more personal level. The best videos can inspire, entertain, and move people in extraordinary ways, even making your message more memorable.
Search engine optimization
As an entrepreneur, it is important to be aware of the best way to promote your business and get your brand the attention and reputation it deserves. The best way to get in front of a target audience is by using video, and this is especially so for search engine optimization because you can share your videos on social media, embed it in your website, or even use it on a landing page. Using videos in various types of content as well as on your main web pages can work wonders for your SEO, helping you broaden your reach and reach your customers.
It’s relevant
Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a glimpse of what you and your business are doing. Whether it’s offering viewers casual, interesting updates or developing ads that are focused on time-sensitive promotions, video gives your business marketing a more real-time feel and builds brand trust. They have a powerful social media presence and create a unique edge to your brand. Adding humorous videos to your streams is another attention grabber in an otherwise real-life environment.
Conclusion
Video is one of the most popular content forms in the world and in an age where tons of videos are being produced online, video marketing is becoming well and truly a ‘must’ for businesses of all sizes. And it makes sense: we want to see real people doing real things - it’s more meaningful. What’s more, with advances in technology opening up new possibilities, even small businesses can now engage in video marketing. Making video a part of your marketing strategy can make a big difference in building interest for your brand, and generate sales, leads and engagement.
Crio Collective is a creative video production agency and photoshoot studio in Singapore. We pride ourselves in helping brands, companies and organisations tell amazing stories through powerful videos and studio portraits that are compelling and authentic. Whether it's a film or digital project, we are uniquely positioned to take any idea and bring it to life as a captivating video that reaches the right audience. Talk to us today on how we can help your business communicate with video content!